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General

Last Updated: August 6, 2026

AlphaTrace Limited (“AlphaTrace”, “we”, “us”, or “our”) respects your personal privacy and is committed to protecting your personal data. This Privacy Policy (this “Policy”) outlines how we collect, use, store, disclose, and transfer your personal data in accordance with the Personal Data (Privacy) Ordinance (Cap. 486) of the Laws of Hong Kong SAR.

 

By accessing our website, using our products and services ("AlphaTrace Products and Services"), you agree to the practices described in this Policy.

Collection of Personal Data

We may collect information about you directly from you, from third parties, and automatically through your use of the AlphaTrace Products and Services. Some information we collect from you are referred to as “personal information” or “personal data” in this Policy. Personal information or personal data is data that can identify you, or data that we can relate to you, such as your name, contact number, and email address.

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The types of personal data we may collect include:

  • Contact Information: Full name, business/institutional email address, phone number, mailing address.

  • Professional/Academic Details: School/organization name, job title, grade level, or academic affiliation.

  • Media & Visual Content: Photos, audio recordings, and video footage captured during events, workshops, or production studio engagements.

  • Technical & Usage Data: IP address, browser type, operating system, device information, and website usage statistics collected via cookies or analytical tools.

Purpose of Data Collection

We will not disclose your information that we collect through AlphaTrace Products and Services to third parties except as described in this Policy or as we disclose to you at the time the information is collected.  We may disclose the categories of information described above in “Collection of Personal Data” to the third parties and for the purposes described below:

  • Internal Use: We may disclose your information to our affiliates and subsidiaries when permitted by law, and necessary to provide you with AlphaTrace Products and Services. This information may include all of the categories described above in “Collection of Personal Data.”

  • Third-Party Service Providers: IT infrastructure providers, web hosting services, payment processors, and administrative software platforms acting on our behalf. This information may include all of the categories described above in “Collection of Personal Data.”

  • Educational & Institutional Partners: Schools, universities, or co-organizers strictly involved in executing specific workshops, conferences, or programs you have registered for.

  • Cookies: We use cookies and other similar technologies to collect information about your activities on our websites and may disclose this information to our third-party partners for analytics purposes.

  • Legal & Regulatory Bodies: Law enforcement, legal advisors, or statutory authorities where required by Hong Kong law or court order.

Data Security and Retention

Disclosure and Transfer of Personal Data

We implement appropriate technical, administrative, and physical security measures to safeguard your personal data against unauthorized access, processing, erasure, loss, or disclosure. Please be aware that no security measures are perfect or impenetrable and thus we cannot and do not guarantee that your information will not be accessed, viewed, disclosed, altered, or destroyed by breach of any of our physical, technical, or organisational safeguards.

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We retain your information to provide service to you, or as required by applicable laws or regulations. We aim to retain your information only for the period necessary to fulfil our obligations under this Policy, unless otherwise required or permitted by law. We will carefully assess the need to collect data, the type of data collected, relevant legal framework, and the statute of limitations when determining the retention period.

Under the Hong Kong Personal Data (Privacy) Ordinance, you have the right to:

  1. Check whether we hold your personal data and access a copy of such data.

  2. Require us to correct any inaccurate or incomplete personal data.

  3. Ascertain our policies and practices in relation to personal data.

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Requests for access to data or correction of data should be made in writing to our Data Protection Officer at the contact details below. We reserve the right to charge a reasonable fee for processing data access requests.

Your Data Protection Rights

We may update this Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date. We will make reasonable efforts to notify you of the change. We encourage you to review this Privacy Policy periodically.

Changes and Updates to this Policy

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact our Data Protection Officer or by email to alphatracehk@gmail.com.

Contact Us

We use information we collect through AlphaTrace Products and Services in a variety of ways in providing the AlphaTrace Products and Services and operating our business. The use of information that we collect includes the following:

  • Service Delivery: To operate and provide features of the AlphaTrace Products and Services, to provide services and information that you request.

  • Institutional & Government Support: To assist in grant applications, procurement, and administrative setup related to AlphaTrace Products and Services.

  • Trend Analysis: To understand and analyse the usage trends and preferences, to improve the AlphaTrace Products and Services, and to develop new products, services, features, and functionality.

  • Communication: To contact you for administrative and informational purposes, including for customer service. We may send direct marketing such as communications, including updates on promotions and events, relating to products and services offered by us and by third parties we work with. If you are an individual or consumer, we will only send you direct marketing with your consent or as permitted by applicable law. You may send unsubscribe requests or withdraw your consent at any time. Please visit the section "Your Data Protection Rights" to find out more.

  • Other purposes: For any other purposes disclosed to you at the time we collect your information or pursuant to your consent. We may use any of the categories of personal information described above for this purpose.

  • Legal & Compliance: Complying with applicable Hong Kong laws, regulations, or requests from statutory or governmental authorities.

Privacy Policy

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